PSA and GM rivals are not convinced
At a time when many manufacturers are seeking solutions to their difficulties in Europe, the alliance between PSA Peugeot Citroen and General Motors supplies all conversations at the Geneva show. The French on Tuesday launched a capital increase of one billion euros, after which GM will take 7% of the shares of PSA, the Peugeot family from 31 to 25.2% of the capital. This operation gives us "the ability to make the necessary expenditures to investments with GM on a number of projects," says Jean-Baptiste de Chatillon, the CFO. These are "projects we wanted to achieve, but we did not have the capacity to do so quickly," everything "with greater efficiency than if we were alone," he says. Ideas that focus on small cars, station wagons, "crossover" and minivans. The first vehicle will arrive in 2016
"We have identified the programs on which we want to work with PSA. Others could be added to as and when cooperation takes place in a climate of trust, "said his side Stephen Girsky, vice president of GM. Thanks also to the pooling of purchases, both grouped hope everyone save $ 1 billion per year from 2016.
"PSA needs cash"
The least we can say is that the two rival groups are skeptical. Renault, Nissan ally of Japan for thirteen years (which it owns 43.4%, while Japan has 15% of French), has been especially reserved. "In our design, an alliance must be based on cross-shareholdings. This way, everything a manufacturer implements to take his partner's expertise, he gets a real return, "financially, reacted Carlos Tavares. The COO of Renault also recalled that in his view, create a common purchasing structure, and especially the engineers to work together, "takes time". In short, the operation is over, he said, an "equity participation of GM" in a context where PSA is "in need of cash."
Daimler believes that the combination PSA-GM is not the same nature as its partnership with Renault (through cross-holdings of 3.1%). "As our cooperation with Renault is to add strength, especially this new alliance is trying to tackle challenges in Europe," said Dieter Zetche, the boss of the German specialist high end.
The site of Aulnay-sous-Bois threatened
All observers point out that this approximation leaves unresolved the issue of overcapacity of the two manufacturers on the Old Continent payday loans. "They have the same problem, I wonder how they will learn from each other to solve it," said Carlos Tavares. PSA and GM said they would address this issue separately. PSA has its problems of overcapacity in Europe "on 18 to 24 months" to come, has also said Denis Martin, director of industrial PSA. By the presidential election, an announcement seems impossible, but the site of Aulnay-sous-Bois, which will produce the Citroen C3 until 2014, seems particularly threatened after that horizon. The future sites Sevelnord, near Valenciennes, and Madrid, is also uncertain. Meanwhile, Opel could close two new plants in Europe, Germany and Britain, according to U.S. media.
For his part, Sergio Marchionne, the boss of Fiat-Chrysler, says it "would not like to be in the shoes of GM," because "a stake of 7%, which does not provide an integration of European , is not the right answer "immediately, even if beneficial effects will be to" medium and long term. " Fiat "remains open" to a merger with a third partner. "All" potentially of interest to manufacturers, including Renault, apart from the German Volkswagen and Daimler, which are not considered "technically compatible with Fiat."
The U.S. company invests 304 million
PSA announced details of its capital increase of one billion euros, intended both to seal an alliance with General Motors and give itself the means to continue investing. The price of the transaction, which runs from March 8 to 21, was set at 8.27 euros, reflecting a discount of 42% over the course of Monday. However, existing shareholders have preferential subscription rights (DPS), which have a value. For them, the discount is reduced to about 32%. General Motors has committed $ 304 million to acquire 7% stake. Of this amount, 80 million used to purchase approximately 55.6% of the DPS of the Peugeot family. This will subscribe the capital increase for the balance – representing an investment of around 150 million – and will see its stake reduced from 31% to 25.2% of the capital of the manufacturer.
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